How to become IRRESISTIBLE for your clients
Have you ever wondered what makes potential clients become paying clients? It sometimes happens just overnight, other times in a split second. But it can also take much, much longer.
If you read marketing books, you know probably that there must be some kind of chemistry happening between the two parties.
It is a fascinating phenomenon, a real magic!
When does this Magic happen?? Is it possible to make it happen?? How can we make it happen?
Because the magic must happen, if you are in business.
The main goal of all ads is to appeal to us in the first place. That’s the beginning of the magic! Just think for a moment – we pay little to no attention at all to things that are not appealing to us. Forget about buying them.
I came across a stunning advertisement last year on a long oversees flight. It was in their glossy magazine, and there was an image of a very handsome young man wearing a dark blue suit placed on a full page.
It was an advertisement of a perfume. A Ralph Lauren perfume.
The actual text was on the next page(!):
“His home: a city loft.
His girl: smart and beautiful.
His escape: a fast car.
He pushes the boundaries of classic style with a modern edge.
He is cultured, hip, understated, well educated and down to earth.
His style is modern, casual and he’s the consummate gentleman.
The notes of his fragrance exhibit his style with iced mango.”
Now, my question to you is – what does this text has to do with the perfume?? Little to nothing, right.
But wait! This text is juicy and appealing to the fantasy. All you want at that point is to smell the fragrance. To experience it for yourself. To get into that world.
Do you see now how it works?
It needs to be juicy and trigger the fantasy. It must create a new, better and nicer world.
Clients will buy from you when you trigger their fantasy, and create a new, better world for them with your services.
So how do you do that?
- In the first place make sure you ‘wrap’ your service in a way your client is crazy about. ‘Away from the eye, away from the heart’ can’t be more true here…
- Then make sure you advertise only there where they are most likely to be found.
- And then, show them how to get into that new world.
Then the Magic will happen. 100% guarantee!