The marketplace is crowded. Products fight to be seen. Only a few brands shine through the clutter.
Would you like to know the secrets to brand your brilliance, get seen, and get business out of it?
Let’s start by asking, ´Why do you love your favourite brand?’ I am sure you will say you connect with them on a personal level, and they spark your imagination. And you are absolutely right.
YOU’RE EITHER REMARKABLE
OR INVISIBLE.
MAKE A CHOICE.
Seth Godin
See what Tesla said in November 2016 about their ‘Drive To Believe’ challenge:
At Tesla, we believe that it takes driving a Tesla and experiencing its superior performance, safety, and technology, to be convinced. We now want to give you that opportunity as well.
See how Pandora tells us about what drives them. They actually give us a hint of who their ideal clients are:
Pandora’s mission is to offer high quality, genuine jewelry…, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable.
And sometimes a short, bold statement equals a long description from a mission statement. Like this line spoken by Natalie Portman in the commercial for the new eau de parfum of Miss Dior, 2017, seen more than 93 M times on YouTube:
And you, what would YOU do for love?
What Tesla, Pandora, Dior, and all great brands, spark our imagination indeed, and give us the opportunity to fall in love with them!
They carefully study their customers and are constantly looking for ways to engage with them on an emotional level.
TRANSFORM YOUR DREAM BRAND INTO... |
A RADIANT REALITY |
Do you want to be a magnetic, radiant, dazzling Brand? Of course you do! You want to be noticed! Despite your efforts, does your brand look confusing, dull, making you blend in and hard to get noticed? It’s time for a strategic approach!
And no, we are not talking about just a new website or a new logo.
It is the combination of art and science that starts with identifying a radiant brand essence. Too many brands are imbalanced – either all art or all science. At BrandingBrilliance we achieve the perfect ballance.
With our expertise, creativity, and scientific approach we craft Your Brand Identity. Both your personal and company brand need to illuminate your uniqueness and emphasizes your value.